And not only in the development of gaming machines and the associated games, but also in its numerous sponsoring activities. The promotion of sports, social issues and culture has always been a major concern for the East Westphalian family-owned company with its well-known MERKUR holding brand. Many regional amateur clubs as well as numerous professional clubs from a wide variety of sports can rely on the support from Gauselmann. And that also and especially in difficult times! Another business area of the Gauselmann Group is the operation of the "MERKUR Casino" gaming venues in Germany and other European countries. In addition to these, three well-known sports venues also bear the name of the group of companies, first and foremost the “MERKUR SPIEL-ARENA” in Düsseldorf.
As a technology company that is also active in sports betting and online gaming, the Gauselmann Group also knows how to ensure integrity and further development in digital sports. For example, the company has been involved in e-sports since the beginning of 2020, offering the German and European community real added value with a new tournament series in the game "Counter-Strike: Global Offensive".
Music also plays an important role in the company's history. For example, company founder Paul Gauselmann set up jukeboxes at the beginning of his part-time self-employment in the 1950s. Later, the company switched to gaming: in 1974, the entrepreneur opened his first own gaming venue before launching the first slot machine in 1977, thus laying another cornerstone for today's Gauselmann Group with 14,000 employees worldwide and a turnover of over 2,5 billion euros. Today, the company is still involved in the field of music. Among the major events sponsored by the Gauselmann Group is the World Club Dome.